Fiat is an Italian automotive brand, the largest and the oldest car manufacturer in Italy.

When Fiat first teamed up with Chrysler several years ago, the Italian automaker decided to bring the tiny, iconic 500 minicar over to the states. Things grew from there as Fiat added a range of flavorful cars, crossovers, and sports cars. 

Fiat produces cars that are often characterized by their unique design and Italian flair. This brand has a reputation for producing fuel-efficient and affordable cars. And this is the main factor why they are so popular for city driving.

The Fiat logo, a stylized circle with the word "FIAT" inscribed in it, is easily recognizable. Over time, the brand's design language has evolved, but its commitment to style and innovation has remained constant. Fiat interiors are typically simple and functional, with a focus on comfort and practicality.

Fiat cars are known for their peppy engines and agile handling. From the iconic 500 to the versatile Panda, Fiat offers a variety of models to suit different driving styles and preferences. Fiat has also been at the forefront of electric vehicle technology, with models like the 500e demonstrating the brand's commitment to sustainability.

The 500e retains the previous-generation car's retro-modern look but with an updated exterior and interior that should help its appeal. The 500e faces stiff competition from other electric cars that offer more interior space and longer range. But the new 500e hoped to win over buyers with its good looks and Italian charm. And it worked.

Fiat continues to build on its strong heritage, offering modern vehicles that combine classic Italian design with advanced technology. With its focus on affordability, style, and efficiency, Fiat is a popular choice for drivers who appreciate a fun and practical driving experience.