Although Nissan began as a small automotive company in Japan, it has grown into one of the world's largest car manufacturers. The company's origins date back to 1911, when Masujiro Hashimoto founded the Kwaishinsha Motor Car Works. Nissan has come a long way since the days when it was called Datsun. Now the brand combines Japanese engineering precision with international design elements, producing vehicles for diverse market segments.

The Nissan Leaf pioneered mass-market electric vehicles, while the GT-R sports car maintains the company's performance heritage. The Rogue crossover and Altima sedan serve as popular mainstream options. Advanced technology and competitive pricing remain Nissan's key selling points.

Like many automakers, Nissan has embraced the SUV trend. The Rogue, their compact crossover, consistently ranks among America's best-selling SUVs. While it may not be the most powerful in its class with its 201-hp engine, it offers a comfortable interior, good fuel economy, and plenty of standard safety features.

Nissan's commitment to innovation and customer satisfaction has earned it numerous accolades. The 2023 Nissan Rogue was named a Top Safety Pick+ by the Insurance Institute for Highway Safety (IIHS), and the 2023 Nissan Leaf was recognized for its outstanding range and efficiency.

While many models rank well in dependability, safety features, fuel efficiency, and cost of ownership, a handful have their fair share of issues. Yet even if Nissan can’t match Honda and Toyota in reliability and depreciation, it’s still a mighty contender. 

Nissan’s luxury counterpart is the brand Infiniti, which offers similar models to those found in the Nissan lineup with an eye toward style, creature comforts, and refinement. So, whether you're seeking the practicality and affordability of a Nissan Rogue or the luxury and performance of an Infiniti QX80, Nissan offers a diverse range of vehicles to suit every lifestyle.