BMW is the world's most popular car brand. Even children recognize the BMW logo. But even without the logo, we can still identify the brand by its unique headlight design and radiator grille. Why is this brand so good? First and foremost, it offers impressive acceleration, a highly efficient and reliable engine, and an excellent transmission. The style and prestige of its exterior design are also captivating, clearly signaling a business-class vehicle. The exterior design is both powerful and imposing.

Model 1M immediately comes to mind as the best example of BMW design. Its aggressive appearance and sporty aesthetics are immediately striking, and many consider it one of the most successful design decisions in BMW history. Despite its youth, the 1M has already managed to earn the status of a modern classic.

There is a misconception that BMWs are primarily about power, handling, and speed, but not reliability. However, the Bavarian brand's lineup includes truly reliable cars that rarely break down. One of the most reliable cars is considered to be the 2-Series of the 2013 model year. This model is frequently rated as one of the most reliable cars in its class by independent agencies like J.D. Power. Among the newer cars, the X1 2022, 8-Series Gran Coupe 2020, and 7-Series 2022 can boast of their reliability.

BMW occupies about 2% of the US premium car market and is considered one of the most recognizable and respected luxury car brands in the United States. In 2023, 362,244 new BMWs were sold in the United States. The brand is associated with high quality, advanced technologies, and a sporty character. Sales of fully electric BMW models have increased by 60%, thanks to the introduction of the i7 sedan and iX crossover.